novogratz at walmart?!

So apparently I've been living under a rock because I had no idea that the design couple, Robert and Cortney Novogratz, launched a home goods collection with Walmart, 9 by Novogratz. Did you know?! Or have I been living under that rock alone? I've long admired this design duo's bold, colorful style and was thrilled to stumble across their line on Walmart's website. I just wonder why I've never seen any of this stuff in the store? Somehow, that just seems weird to me. Like what is the marketing strategy there? Because when Target collaborates with a designer the whole world knows about it long before the merchandise ever hits the stores…….um, remember the Lilly debacle? So how, I ask, is this 9 by Novogratz line not taking center stage at Walmart stores? Or am I just shopping in the wrong stores?

Regardless, I just had to share a few of my favorite pieces with you all. The line is so fun and the price point is truly fantastic! And no, this is not a sponsored post.

The line includes everything from bedding to wall art and furniture. The furniture prices are crazy good, though I've not seen any of it in person so I can't vouch for the quality. However, the furniture reviews I've read on Walmart's website seem pretty favorable. I think it's pretty cool that the sofa's have backs that lay down completely flat converting them into a bed. Kind of a cool idea for a multipurpose room, like maybe an office that doubles as a guest room.

Anyhow, I was so shocked to find this line the other day that I just had to find out if I was the only person that didn't know it existed. Are there any other designer collaborations at Walmart that I am unaware of?